The world is transitioning to the digital sphere, which is especially true for eCommerce businesses. In today’s convenience-oriented society, more and more individuals prefer to shop online. According to statistics, there were over 2 billion digital buyers in 2021, a number that will only increase in the years to come.
Because they are founded on the needs and desires of consumers, eCommerce trends are ever-changing. As consumers determine a company’s success, you must keep your products, services, and branding aligned with the interests of your audience.
When the Facebook Metaverse comes out, the eCommerce business is expected to be shaken up. This virtual area will allow internet users to play games, hang out with friends, and shop without leaving their homes. It is anticipated that the metaverse will generate a completely new digital economy, and eCommerce businesses should begin building marketing tactics centered on this new technology to ensure eCommerce success.
The growth of a business depends a lot on how well it can adapt to new changes, like making eCommerce solutions that fit changing consumer trends and habits.
In this post, we showcase the seven significant trends in online purchasing so you may design effective eCommerce growth strategies for your organisation.
Omnichannel eCommerce is one of the most popular ways to buy things online. It combines different marketing channels to make online shopping easier for customers. Omnichannel eCommerce helps you nurture your potential clients through the sales funnel successfully, no matter how they come into contact with your brand.
For instance, a consumer places an order on your website. Then, they opt to use your company’s mobile app to check the purchase status and shipment details on their phone. Say they detect an issue when the item arrives. Consumers can instantly contact your customer support professionals through your social media networks.
When you use omnichannel eCommerce, you make sure that your customers’ experiences flow from one channel to the next. With this eCommerce marketing plan, you’ll need to upgrade your business technology so that you can manage all of your channels with a single system.
If you are unfamiliar with this trend and unsure of where to start, you can contact eCommerce specialists for assistance in building eCommerce growth plans appropriate to your firm. Partner with an eCommerce digital marketing agency to optimise your omnichannel approach and increase your eCommerce success.
Prioritising Client Retention Over Customer Acquisition
The COVID-19 epidemic contributed to the expansion of the eCommerce market. This resulted in a rise in online competitiveness, which increased digital advertising expenditures. So, internet businesses must increase their advertising budgets to stand out in a highly competitive industry and attract new clients. According to The Drum, digital ad spend climbed to 49 percent in the first half of 2021 compared to ad expenditure in the first half of 2019.
To get ready for the future of eCommerce, businesses are focusing their marketing efforts on ways to keep customers instead of paying for ads to get new ones. Consider the following client retention best practices:
- Establish many routes of communication: By client feedback, you obtain insight into what your consumers enjoy and hate about your products and services, allowing you to make the required adjustments.
- Establish loyalty and reward programs: incentives and loyalty programs develop emotional connections and drive repeat spending.
- Employ eCommerce experts: Guarantee the effectiveness of your customer retention plan by working with a skilled eCommerce digital marketing agency. When customers are loyal to a company, neither price nor availability affects their purchasing decision. Instead, people prefer to wait and pay more for familiar items and services. As a result, customer retention optimization will become an increasingly prevalent eCommerce marketing tactic.
Using artificial intelligence and augmented reality to improve the shopping experience
The phrase “artificial intelligence” (AI) encompasses intelligent technologies. eCommerce businesses use this technology in a number of ways, such as to predict shopping trends, automate sales, and make personalized product suggestions. Alternatively, “augmented reality” (AR) refers to the technology of superimposing digital content, such as images or sounds, onto a physical environment.
By incorporating AI and AR into eCommerce growth strategies, retailers improve the user experience (UX) of their customers. Here are some statistics demonstrating its potential:
- 47% of consumers would purchase products via a chatbot, a sort of artificial intelligence technology (HubSpot, 2017).
- Businesses that use AI create $2.9 trillion worth of economic value (Semrush, 2021).
- 71% of consumers believe they would shop more frequently if they had access to AR (ThinkMobiles, 2021).
- Conversion rates for augmented reality advertisements range between 20 and 80 percent. (AdWeek, 2018).
AI and AR are altering the eCommerce industry’s future. Your success in eCommerce depends on how well you can use the latest technological developments in your strategies for expanding eCommerce.
Multiple Payment Methods
Since the first half of the 1990s, online payment has existed, but the current rise of the eCommerce industry has led to more flexible and accessible payment choices. Debit and credit card payments remain the most popular payment methods.s like PayPal, Venmo, and Apple Pay are becoming more and more popular quickly.
Providing more payment alternatives to your clients and maximising channels for transactions lowerss the rart abandonment. By integrating multiple payment choices into your Shopify marketing campaign, you may drastically enhance conversion rates and sales.
Approximately 1.2 billion individuals globally use the internet via their smartphones, and more than half use their mobile phones to purchase things online (Oberloo). For this reason, several eCommerce UX experts feel that mobile shopping is the future of ecommerce.
Companies should engage in mobile website optimization. The following are best practices for mobile web page design, according to eCommerce website designers:
- Responsive design: Employing a responsive web design enables your website to dynamically alter its layout according to the size of the user’s screen, offering a fluid browsing experience.
- Remove pop-up windows: pop-up windows are detrimental to the mobile eCommerce user experience. Due to the small size of mobile devices, the close button on pop-up windows is typically quite small and consequently more difficult to press. Visitors are more likely to completely abandon your website than to attempt to close the pop-up.
- Improve page speed: according to Search Engine Journal, 53 percent of mobile consumers abandon a site if it takes more than three seconds to load. In addition, slow loading rates are detrimental to search engine optimization (SEO) and significantly impact your SERP ranking. Reduce page load times by streamlining your design, reducing your graphics, and eliminating extraneous flashy elements.
Mobile use is an integral part of our daily lives, and online customers want websites to meet their demands. Hence, firms should implement mobile shopping best practices to enhance the eCommerce client experience.
An eCommerce SEO provider can help you create mobile- and conversion-optimized, responsive web pages. These eCommerce UX experts will create custom eCommerce solutions that have already been shown to help your business do well.
Amazon and Shopify have popularised free shipping with expedited delivery times. 60% of buyers anticipate free shipping from retailers (NRF). Additionally, 84% of online buyers have made purchases expressly because shipping was free (Forbes).
It looks like online shoppers are just as eager to get their items as soon as possible. A poll done by Flexe Omnichannel Consumer in 2020 found that 85 percent of customers look for other options when delivery times are too long. In actuality, adding an additional day to delivery estimates can drastically reduce conversion rates.
Free and quick shipping is one of the online buying trends that companies should monitor in the next few years. In the eCommerce market, there is a lot of competition, and if you don’t change to meet customer needs, you could lose leads and money.
Dynamic pricing is a way to market online stores that constantly change prices based on supply and demand in real time. Bots collect data and use algorithms to change prices based on the location of the customer, the level of demand, and even the prices of your competitors.
This trend provides firms with greater control over their pricing tactics, which is a major benefit for many companies. Dynamic pricing is not error-free, but it can be readily managed with the proper tools. In addition, developments in AI, the technology utilized by bots, have improved the accuracy of pricing modifications.
To better serve clients and remain relevant in the fiercely competitive online shopping industry, businesses must stay ahead of current trends. Present and future eCommerce trends have a common denominator: enhancing the user experience.
As you strive to improve the user experience, you may provide your customers with more positive interactions and maintain sales.
Consider RZYDigital if you are searching for an eCommerce SEO agency to help you execute customized eCommerce solutions for business success. Our seasoned eCommerce UX specialists and eCommerce website designers will modernise your company in order to keep up with the most recent eCommerce trends.