This is a marketing marriage made in heaven.
We’ve all heard about the advantages of content marketing using high-quality blog articles. Organic traffic is growing steadily and sustainably. Increase in email list subscribers on a consistent basis. A platform for informing your customers. However, these are merely the starting points.
When your blog is combined with a basic, yet successful pay-per-click strategy, you may achieve more traction, faster, and at a shockingly low cost, with long-term benefits that are sustainable.
In other words, by using your blog content, you can finally (finally!) put PPC to work for your business.
Many of our clients have ‘RZY Digital’ done just that with the blog content we provide for them. But, for some reason, it only now occurred to me that I should test this method myself, using our own ‘RZY Digital’ Blog content!
What do you know! It is effective! So far, my campaigns constructed using our blog content have had the lowest cost-per-click and cost-per-email subscriber of any PPC experiment I’ve performed. In addition, a few client signups came through as a result of this funnel. In other words, this has already proven to be highly profitable in its first month.
Finally, I discovered a strategy that I can execute and scale up every month to observe a consistent and predictable growth in traffic and leads. That makes me happy as a founder.
To be clear, you do not have to employ PPC in order to be successful with content marketing. As I previously stated, when done correctly, content alone can result in great organic benefits for your organization over time. This is the system we’ve seen work if you’re searching for a more systematic way to ramp up and develop traction at a faster pace.
I’ll go through everything in detail in this essay. I’ve also put together a “Processes Pack” that you can take with you:
Our PPC Ads System + Blog Content
In a nutshell, here it is:
Create and publish high-quality blog content, then promote it with PPC advertisements.
Using content upgrades, collect readers’ email addresses.
More PPC advertisements should be used to retarget recent visitors.
To stay in their inbox and promote long-tail conversions, use email marketing automation.
Let’s unpack everything now, shall we?
Why Does This Work?
Before I dive into the specifics, let me explain why integrating blog material with PPC works better than running PPC advertisements on their own.
As previously stated, the costs and competitiveness of pay-per-click advertising have skyrocketed in recent years. Audiences, particularly corporate audiences, recognize when they are being marketed to. They avoid clicking on or paying attention to sponsored posts in their newsfeeds, especially if they’re from a brand they’ve never seen or heard of before.